Jewelry brand J.ESTINA announced that it won the grand prize in the jewelry category at the ‘2026 National Brand Awards’ awards ceremony held at the Seoul Ambassador Seoul Pullman Hotel on the 15th.
The ‘National Representative Brand Award’, hosted by Maekyung Media Group and sponsored by the Ministry of Trade, Industry and Energy, is a certification system that selects brands representing Korea through a comprehensive evaluation of technological competitiveness and service innovation.
J.ESTINA, newly selected in the jewelry category this year, was evaluated for developing branding that reflects consumers’ lifestyles and increasing market competitiveness through strategy and innovation. In particular, building trust with consumers based on expertise and branding capabilities was mentioned as a major factor in winning this award.
Kim Myung-soo, CEO of Maekyung AX, who attended the awards ceremony, congratulated the company, saying, “Technology can be quickly caught up, but trust is not easily replicated,” and “The true protagonist is the brand that builds trust in everyday life while maintaining quality and principles.”
A J.ESTINA official said, “As a brand representing Korean jewelry, we are honored to receive this meaningful award.” He added, “We will continue to establish ourselves as a brand that conveys trust to consumers based on J.ESTINA’s unique values.”
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